Polyrocha is a Portuguese company specialized in helping international companies define and implement effective digital strategies.
Our services cover all the steps required to develop a successful digital strategy, including :
- Benchmarking: comparative analysis of competitors to identify best practices and market opportunities.
- Audits and mapping: in-depth assessment of existing digital assets and their performance.
- Framing objectives: clear definition of the goals to be achieved, in line with the company’s vision.
- Target analysis: identifying and understanding target audiences to adapt marketing actions.
- Digital customer lifecycle: study of customers’ interactions with digital platforms throughout their journey.
- Strategy and action plan: drawing up a detailed plan to achieve the objectives set.
Polyrocha adopts a holistic approach, considering all the company’s digital assets rather than focusing on isolated elements. This global vision enables us to :
- Centralize knowledge: gather relevant information from audits and analyses for better digital governance.
- Ensure shared understanding: disseminate a common methodology among the company’s digital teams.
With over ten years’ experience, Polyrocha’s approach is recognized by multi-brand and multi-country groups, in both B2B and B2C. The company also ensures a balance between content and technical aspects, guaranteeing optimal maintenance and high performance of digital infrastructures.
In short, Polyrocha offers comprehensive support to optimize companies’ digital presence, combining technical and strategic expertise for enhanced performance on the international market.
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