{"id":4972,"date":"2025-02-23T18:22:20","date_gmt":"2025-02-23T18:22:20","guid":{"rendered":"https:\/\/www.polyrocha.pt\/2025\/02\/23\/case-study-how-a-portuguese-company-deployed-20-sites-in-less-than-6-months\/"},"modified":"2026-03-31T14:54:40","modified_gmt":"2026-03-31T14:54:40","slug":"case-study-how-a-portuguese-company-deployed-20-sites-in-less-than-6-months","status":"publish","type":"post","link":"https:\/\/www.polyrocha.pt\/en\/2025\/02\/23\/case-study-how-a-portuguese-company-deployed-20-sites-in-less-than-6-months\/","title":{"rendered":"Case study: how a Portuguese company implemented 20 sites in less than 6 months"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_challenge_of_a_Portuguese_company_facing_accelerated_digitalization\"><\/span>The challenge of a Portuguese company facing accelerated digitalization<span class=\"ez-toc-section-end\"><\/span><\/h2><p>In 2026, competitive pressure is pushing companies to rethink their online presence. A <strong>Portuguese company<\/strong> specializing in the distribution of construction materials has set itself an ambitious challenge: <strong>to deploy 20 websites<\/strong> in record time. This project was not limited to a simple multiplication of platforms. It was about creating an infrastructure capable of supporting international growth, all while ensuring performance and consistency.   <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice deste artigo<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.polyrocha.pt\/en\/2025\/02\/23\/case-study-how-a-portuguese-company-deployed-20-sites-in-less-than-6-months\/#The_challenge_of_a_Portuguese_company_facing_accelerated_digitalization\" >The challenge of a Portuguese company facing accelerated digitalization<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.polyrocha.pt\/en\/2025\/02\/23\/case-study-how-a-portuguese-company-deployed-20-sites-in-less-than-6-months\/#The_methodology_that_allowed_us_to_meet_the_deadlines\" >The methodology that allowed us to meet the deadlines<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.polyrocha.pt\/en\/2025\/02\/23\/case-study-how-a-portuguese-company-deployed-20-sites-in-less-than-6-months\/#Technical_problems_and_their_solutions\" >Technical problems and their solutions<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.polyrocha.pt\/en\/2025\/02\/23\/case-study-how-a-portuguese-company-deployed-20-sites-in-less-than-6-months\/#The_concrete_results_after_6_months\" >The concrete results after 6 months<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.polyrocha.pt\/en\/2025\/02\/23\/case-study-how-a-portuguese-company-deployed-20-sites-in-less-than-6-months\/#The_lessons_to_remember_for_industrializing_a_web_deployment\" >The lessons to remember for industrializing a web deployment<\/a><\/li><\/ul><\/nav><\/div>\n<p>The retail sector, traditionally slow to adopt numerical innovations, has undergone a radical transformation. Customers, accustomed to the fluid interfaces of e-commerce managers, are now demanding comparable online experiences. Cette entreprise a compris qu&#8217;une <strong>strat\u00e9gie de d\u00e9ploiement<\/strong> mal con\u00e7ue risquait de g\u00e9n\u00e9rer des co\u00fbts exponentiels et des retards pr\u00e9judiciables. The solution? An industrialized approach, combining <strong>scalability<\/strong> and strict standards.    <\/p><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1344\" height=\"768\" src=\"https:\/\/www.polyrocha.pt\/wp-content\/uploads\/2026\/03\/Etude-de-cas-comment-une-entreprise-portugaise-a-deploye-20-sites-en-moins-de-6-mois-1.jpg\" alt=\"&lt;strong&gt;Q : Which Portuguese company managed to implement 20 websites in less than 6 months?&lt;\/strong&gt;\" class=\"wp-image-5038\" srcset=\"https:\/\/www.polyrocha.pt\/wp-content\/uploads\/2026\/03\/Etude-de-cas-comment-une-entreprise-portugaise-a-deploye-20-sites-en-moins-de-6-mois-1.jpg 1344w, https:\/\/www.polyrocha.pt\/wp-content\/uploads\/2026\/03\/Etude-de-cas-comment-une-entreprise-portugaise-a-deploye-20-sites-en-moins-de-6-mois-1-300x171.jpg 300w, https:\/\/www.polyrocha.pt\/wp-content\/uploads\/2026\/03\/Etude-de-cas-comment-une-entreprise-portugaise-a-deploye-20-sites-en-moins-de-6-mois-1-1024x585.jpg 1024w, https:\/\/www.polyrocha.pt\/wp-content\/uploads\/2026\/03\/Etude-de-cas-comment-une-entreprise-portugaise-a-deploye-20-sites-en-moins-de-6-mois-1-768x439.jpg 768w\" sizes=\"auto, (max-width: 1344px) 100vw, 1344px\" \/><\/figure><h3 class=\"wp-block-heading\">The risks of early digitalization<\/h3><p>Multiplying sites without a methodological framework exposes you to bad results. A similar <strong>Portuguese company<\/strong> in the fashion sector tried a simultaneous deployment of 15 platforms. The result:<strong>indexing<\/strong> problems on Google, inconsistencies in product data and unreasonable maintenance. The technical teams found themselves swamped by manual corrections, while customer service was faced with cascading complaints.   <\/p><p>Dans le cas pr\u00e9sent, les dirigeants ont identifi\u00e9 trois risques critiques :<\/p><ul class=\"wp-block-list\"><li>A <strong>fragmentation of data<\/strong>, with client bases and product catalogs disconnected between sites.<\/li><li><strong>Expenses<\/strong> linked to maintenance, safety checks and maintenance.<\/li><li>A <strong>lack of consistency<\/strong> in the user experience, detracting from the brand&#8217;s credibility.<\/li><\/ul><p>To avoid this, the company opted for a centralized <strong>multisite architecture<\/strong>. This decision has allowed it to mutualize resources while retaining editorial autonomy for each market. A choice inspired by cases such as<a href=\"https:\/\/placedelit.com\/talkdesk-start-up-portugaise-licorne-ccaas\/\">Talkdesk<\/a>, which has industrialized its processes to conquer the global CCaaS market.  <\/p><h3 class=\"wp-block-heading\">L&#8217;impact des infrastructures IT sur la vitesse de d\u00e9ploiement<\/h3><p>The success of a project of this scale rests on adapted <strong>IT infrastructures<\/strong>. The company selected a technical stack combining : <\/p><ul class=\"wp-block-list\"><li>A <strong>headless CMS<\/strong> to dissociate the front-end from the back-end, offering greater flexibility.<\/li><li><strong>Standardized APIs<\/strong> to synchronize data between sites and internal systems (ERP, CRM).<\/li><li>A <strong>scalable cloud deployment<\/strong>, allowing you to absorb traffic pics without performance degradation.<\/li><\/ul><p>This approach has allowed us to reduce development times by 40%. For example, the creation of a new site requires no more than 3 days of configuration, compared to 2 weeks previously. A time gain comparable to that observed in the deployment of<a href=\"https:\/\/www.corning.com\/catalog\/coc\/documents\/case-studies\/LAN-2603-A4-FR.pdf\">Altice Portugal<\/a>, where a performing fiber-optic infrastructure accelerated the delivery of high-speed services.  <\/p><p>The standardization of templates also played a major role. Each site shared a common base (design, functions, SEO structure), allowing for local adaptations. This method avoided duplicating efforts and reduced development costs by 25%.  <\/p><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_methodology_that_allowed_us_to_meet_the_deadlines\"><\/span>The methodology that allowed us to meet the deadlines<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Deploying 20 sites in <strong>less than 6 months<\/strong> requires seamless <strong>project management<\/strong>. The company has adopted a hybrid approach, combining agility and industrial strength. See the pillars of this methodology:  <\/p><figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>\u00c9tape<\/th>\n<th>Actions cl\u00e9s<\/th>\n<th>Results obtained<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Initial cadrage<\/td>\n<td>\n<ul>\n<li>Definition of business objectives (e.g. +30% of leads in 6 months).<\/li>\n<li>Mapping cyber markets and their specific features (languages, regulations).<\/li>\n<li>Selection of KPIs (conversion rate, charging time, etc.).<\/li>\n<\/ul>\n<\/td>\n<td>A reference document validated by all the parties involved, avoiding any shortcomings during the project.<\/td>\n<\/tr>\n<tr>\n<td>Industrialization<\/td>\n<td>\n<ul>\n<li>Creation of reusable templates for product pages, services and blogs.<\/li>\n<li>Automation of tests (performance, safety, accessibility).<\/li>\n<li>Integration of real-time monitoring tools (e.g. New Relic).<\/li>\n<\/ul>\n<\/td>\n<td>50% reduction in development time per site, with constant quality.<\/td>\n<\/tr>\n<tr>\n<td>Progressive development<\/td>\n<td>\n<ul>\n<li>Lancement par vagues (5 sites every 6 weeks).<\/li>\n<li>User tests on the first sites to refine the experience.<\/li>\n<li>Training of local teams before each start-up.<\/li>\n<\/ul>\n<\/td>\n<td>Minimization of risks and rapid adjustments in line with ground retours.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure><h3 class=\"wp-block-heading\">The importance of multidisciplinary teams<\/h3><p>A project of this scale cannot succeed without close collaboration between the methods. L&#8217;entreprise a constitu\u00e9 des <strong>squads<\/strong> d\u00e9di\u00e9s, chacun compos\u00e9 de : <\/p><ul class=\"wp-block-list\"><li>A <strong>product owner<\/strong>, guarantor of the business vision.<\/li><li>A <strong>full-stack developer<\/strong> for smooth integration of functions.<\/li><li>An <strong>SEO expert<\/strong>, in charge of optimizing each site for search engines.<\/li><li>A <strong>UX\/UI designer<\/strong>, to harmonize the user experience.<\/li><li>A <strong>local manager<\/strong>, ensuring consistency with market demands.<\/li><\/ul><p>This organization has made it possible to resolve conflicts on the ground. For example, the SEO teams have anticipated the needs for <strong>internal maintenance<\/strong> from the design phase onwards, avoiding costly redesigns. An approach similar to that of Portuguese startups such as <a href=\"https:\/\/www.portugal.fr\/4-startups-portugaises-parmi-les-entreprises-europeennes-a-la-croissance-la-plus-rapide.html\">the Sifted 250<\/a>, where multidisciplinarity is an accelerator of growth.  <\/p><h3 class=\"wp-block-heading\">The tools that make the difference<\/h3><p>Without good tools, even the best methodology fails. Voici ceux qui ont \u00e9t\u00e9 d\u00e9terminants : <\/p><ul class=\"wp-block-list\"><li><strong>Jira<\/strong>: For tracking and managing sprints, with personalized scoreboards for each squad.<\/li><li><strong>Figma<\/strong>: Pour la cr\u00e9ation collaborative des maquettes, avec des biblioth\u00e8ques de composants partag\u00e9s.<\/li><li><strong>Contentful<\/strong>: As a headless CMS, it allows centralized content management while offering local flexibility.<\/li><li><strong>Screaming Frog<\/strong>: To audit sites before launch and detect indexation errors.<\/li><li><strong>Hotjar<\/strong>: To analyze user behavior and identify friction points.<\/li><\/ul><p>Automation also played a key role. For example, performance tests were completed automatically each time they were run, with alerts in the event of degradation. This rigidity has allowed us to maintain excellent <strong>Core Web Vitals<\/strong> on all sites, a more and more crucial criterion for referencing.  <\/p><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Technical_problems_and_their_solutions\"><\/span>Technical problems and their solutions<span class=\"ez-toc-section-end\"><\/span><\/h2><p>A deployment of this scale is not done without obstacles. L&#8217;entreprise a d\u00fb surmonter plusieurs d\u00e9fis techniques, dont voici les plus marquants : <\/p><h3 class=\"wp-block-heading\">Multi-site data management<\/h3><p>The main issue was the <strong>consistency of data<\/strong> between the 20 sites. How to ensure that prices, stocks and product descriptions are identical everywhere, allowing for local adaptations? The solution was to :  <\/p><ul class=\"wp-block-list\"><li>Centralize critical data (products, prices) on a single basis, synchronized in real time.<\/li><li>Authorize local variations for editorial content (blogs, promotions).<\/li><li>Put validation workflows in place to avoid inconsistencies.<\/li><\/ul><p>This approach has allowed errors to be reduced by 90%. A gain comparable to that observed in the deployment of SAPO, the Portuguese search engine, where a <strong>unified infrastructure<\/strong> has facilitated expansion in the Lusophone countries of Africa. <\/p><h3 class=\"wp-block-heading\">SEO optimization at a high level<\/h3><p>With 20 sites, optimization for search engines has become a major challenge. L&#8217;entreprise a mis en place une strat\u00e9gie en trois volets : <\/p><ul class=\"wp-block-list\"><li><strong>URL standardization<\/strong>: a clear and consistent structure (e.g.: \/fr\/category\/product) for all sites.<\/li><li><strong>Maillage interne intelligent<\/strong>: Des liens contextuels entre les sites pour renforcer la pertinence th\u00e9matique.<\/li><li><strong>Structured data<\/strong>: Use of schema.org to improve positioning in SERPs (customer notices, prices, availability).<\/li><\/ul><p>Result: <strong>rapid indexation<\/strong> by Google, with increased visibility from the first few weeks. The sites have also benefited from a better position in the local results, thanks to the optimization of the <strong>Google Business Profiles<\/strong> for each establishment. <\/p><h3 class=\"wp-block-heading\">Security and compliance<\/h3><p>The multiplication of sites increases the risk of security breaches. L&#8217;entreprise a pris plusieurs mesures : <\/p><ul class=\"wp-block-list\"><li>Put in place a <strong>WAF (Web Application Firewall)<\/strong> to block attacks (SQL injections, XSS).<\/li><li>Systematic monitoring of sensitive data (GDPR, PCI-DSS).<\/li><li>Monthly safety audits, with correctives applied within 48 hours maximum.<\/li><\/ul><p>These precautions have allowed us to avoid major incidents, despite a 300 % increase in traffic on the new sites. An approach similar to that of Portuguese banks, which have strengthened their <strong>IT infrastructures<\/strong> to resist cyberattacks. <\/p><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_concrete_results_after_6_months\"><\/span>The concrete results after 6 months<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Six months after launch, the chiffres are talking about themselves. Here are the main performance indicators: <\/p><ul class=\"wp-block-list\"><li><strong>+150 % of organic traffic<\/strong> on all sites, thanks to an optimized SEO strategy.<\/li><li><strong>+40% conversion rate<\/strong>, with a uniform and fluid user experience.<\/li><li><strong>30 % reduction in maintenance costs<\/strong> thanks to the mutualization of resources.<\/li><li><strong>95% customer satisfaction<\/strong>, measured via post-achat surveys.<\/li><\/ul><p>But beyond the chiffres, it is the impact business that has been the most striking. The company has been able to : <\/p><ul class=\"wp-block-list\"><li>Searching for new markets in Europe and Lusophone Africa.<\/li><li>Reduce your customer acquisition costs by 20% thanks to better online visibility.<\/li><li>Improve your <strong>performance<\/strong>, with a 50% increase in positive feedback.<\/li><\/ul><h3 class=\"wp-block-heading\">A reproducible model for SMEs<\/h3><p>This success is not reserved for large companies. SMEs can draw inspiration from this approach by adapting the methodology to their needs. For example :  <\/p><ul class=\"wp-block-list\"><li>Start with 2-3 pilot sites before generalizing.<\/li><li>Use low-code tools to reduce development costs.<\/li><li>Externalize part of maintenance to focus on the core of the business.<\/li><\/ul><p>Examples such as that of<a href=\"https:\/\/www.innovaplus.be\/articles\/etudes-de-cas-comment-des-pme-ont-reussi-grace-a-une-strategie-digitale\">a Belgian SME<\/a> show that a well-thought-out <strong>digital strategy<\/strong> can transform a business, even with limited resources.<\/p><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_lessons_to_remember_for_industrializing_a_web_deployment\"><\/span>The lessons to remember for industrializing a web deployment<span class=\"ez-toc-section-end\"><\/span><\/h2><p>This <strong>case study<\/strong> offers key lessons for any company wishing to accelerate its <strong>digitalization<\/strong>. Here are the key points to remember: <\/p><ul class=\"wp-block-list\"><li><strong>Standardize before industrializing<\/strong>: Common templates and processes reduce costs and delays.<\/li><li><strong>Automating repetitive tasks<\/strong>: tests, deploys, sauvegardes&#8230; Everything that can be automated should be. <\/li><li><strong>Formerly local teams<\/strong>: A mastered autonomy avoids foreign gulfs.<\/li><li><strong>Continuous measurement<\/strong>: clear KPIs allow you to adjust your strategy in real time.<\/li><li><strong>Anticipating risks<\/strong>: safety, compliance, performance&#8230; Better to prevent than to manage. <\/li><\/ul><p>To go further, companies can use proven <strong>frameworks<\/strong>, such as those proposed by <a href=\"https:\/\/www.polyrocha.pt\/en\/2025\/02\/23\/case-study-how-a-portuguese-company-deployed-20-sites-in-less-than-6-months\/\">Polyrocha<\/a>. These methods, combined with a pragmatic approach, make it possible to transform a technical challenge into a business opportunity. <\/p><p>The key to success lies in the balance between <strong>quality<\/strong> and <strong>longevity<\/strong>. As this Portuguese company shows, it is possible to reconcile the two, on condition that good practices and good tools are applied. A lesson applicable well beyond Portugal&#8217;s borders.  <\/p>","protected":false},"excerpt":{"rendered":"<p>The challenge of a Portuguese company facing accelerated digitalization In 2026, competitive pressure is pushing companies to rethink their online presence. A Portuguese company specializing in the distribution of construction materials has set itself an ambitious challenge: to deploy 20 websites in record time. This project was not limited to a simple multiplication of platforms. &#8230; <a title=\"Case study: how a Portuguese company implemented 20 sites in less than 6 months\" class=\"read-more\" href=\"https:\/\/www.polyrocha.pt\/en\/2025\/02\/23\/case-study-how-a-portuguese-company-deployed-20-sites-in-less-than-6-months\/\" aria-label=\"Read more about Case study: how a Portuguese company implemented 20 sites in less than 6 months\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":5086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-4972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sites-factories","no-featured-image-padding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lightning implementation: the success of a Portuguese company in 20 locations in 6 months<\/title>\n<meta name=\"description\" content=\"Find out how a Portuguese company managed to implement 20 websites in less than 6 months thanks to an innovative and effective strategy. 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